St. Ambrose
University
Wellness and
Recreation
Center
A graphics package for St. Ambrose University makes certain there is no question that this is Fighting Bee territory.
St. Ambrose University's Wellness and Recreation Center has quickly become a standout among similar facilities, leading to increased student enrollment. The center's impact was immediately apparent upon the introduction of signage, wall graphics, and banners.
Staff members have noted that these elements leave users "wowed." The wayfinding and graphics make it easy to identify different areas within the center. Room signage, inspired by the school’s mascot in a honeycomb shape, can be easily updated to include donor information. The center effectively conveys the SAU brand with bold colors and imagery, cementing its status as Fighting Bee territory.
When we took tours of other, recently constructed recreation centers, we noticed that many seemed to be very plain. No one will ever say that about our building.